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The kind of activism undertaken when you "do something" about a problem by tweeting or posting links to Facebook, without any intent of ever actually doing something. Nothing more than a nonsense feelgood gesture so that one can say they "did something about" whatever trendy cause they're pretending to care about. Usually only lasts a week or two before the cause is completely forgotten (i.e. it stops being cool to forward/retweet on the subject).
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