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Political term, meaning a whitewash except over something ecological. A greenwash is when an environmentally [destructive] [corporation] or institution gives itself a makeover to make itself look ecologically friendly, without really changing anything. For instance, it embraces green-sounding rhetoric and imagery, produces glossy PR about its supposed [environmental] initiatives and makes a show of "listening" to opponents, but it doesn't actually abandon the practices which led to its being condemned as being anti-ecological in the first place.
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