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In [social media], especially Twitter, it is the act of unsubscribing to [celebrities], companies, people or organizations in order to avoid reading the thoughts or ideas of said entity. Sometimes [you will see] on TV or hear in commercials where a company will ask consumers to follow them on Twitter. If you do decide to "follow" them but then stop following them, this is described as a wollof. As you can tell, this is a reversal of "follow"
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