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A term used by businesses in an effort to motivate their [employees]. The term refers to making the business appear more valuable to potential customers than it really is. Traditional techniques include making lobbies look prettier and more modern, up-selling services, and telling customers what they need (to benefit the business). Usually relegated to [managerspeak] (that elusive tongue used by the [higher-ups] in a company). Synonyms: Tactical lying, business strategy, corporate plan
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