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Behaving in an [attention-seeking] manner via presenting oneself on the surface as being intelligent, provocative, important, avant-garde, humorous or significant, yet harboring ulterior motives, typically involving some form of personal gratification or [material gain] (e.g. advancement in [social status], career, wealth, etc.). Note that using this word is often conflated to be a pretentious act in and of itself, as this word is frequently used as a way to easily discredit people, works of art, ideas or statements while simultaneously boosting one's own status.
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