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When a person undergoes an online makeover by deleting their most active social-networking account (usually FB) only to immediately create a new one with few, if any, improvements/changes. These may include: adopting a clever new pseudonym; cutting down their list of "friends," or acquiring new, better-looking, or "more-connected" friends; putting up newer profile pics which reflect their new look, new friends, or new relationship; or simply a new set of data such as new residence or relationship status
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