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Mass-Conscientiousness is an ideal and phrase created and authored October 15, 2011 by Tirzah Michele Fujii. It is defined by Tirzah Michele Fujii, as the idea that mankind is evolving towards a state of truth, virtue, and [conscientiousness] on a mass scale of consciousness. This ideology and phrase based on love and compassion, is that mass consciousness is in the process of evolving to or, becoming "Mass-Conscientiousness". Also, the slogan and phrase promotes caring for other people, plants, animals, and the earth as we care for ourselves. This idea provides that each individual reacts collectively in one's intentions and actions. One will protect the interest of the whole society, and sacrifice itself, as long as it does not endanger or harm one's individual self in the process. "Mass-Conscientiousness" is in contrast to the animal survivalist drive and impulse to sacrifice others for our own [personal gain]: economically,spiritually,physically,and commercially, by exploiting or sacrificing another individual's well-being at some level. The ideology, that n order for a [governmental] and societal system to have integrity and for it to be able to last, it must be built upon the principles of a virtuous conscience, rather than deceit and [exploitation].

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