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prematurely abandoning an [established] industry or practice, on the belief that something that is new or cutting-edge will be [successful] and profitable regardless of its quality or readiness. Eponym referring to Netflix CEO Reed Hastings, who spun off the DVDs-by-mail service that had defined his company's success, re-branded it poorly, and retained the Netflix name for online streaming in the belief that it alone was the future of [the industry].
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