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verb (used without object) 1. to fall short of success or achievement in something expected, attempted, desired, or approved: The Netflix business failed because of poor planning. 2. to receive less than the passing grade or mark in an examination, class, or course of study: He failed in running a multibillion dollar [entertainment] business. 3. to be or become deficient or lacking; be insufficient or absent; fall short: Our [common sense] failed when we decided to screw our loyal consumer base. 4. to dwindle, pass, or die away: Netflix failed for lack of customers. 5. to lose strength or vigor; become weak: Netflix failed after [inception] of Qwikster.
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