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When trying to call [attention] to the flaws of an opponent only to have your own flaws "outed" as a result of personal digging. Similar to the Streisand Effect in the legal community, the Germ Effect calls [attention] to yourself in an unwanted and unanticipated fashion. The phrase is derived from the great "2011 Yahoo [Fantasy Football] thread between 'Coach Germ' and 'Teddy Ruxpin.'"
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