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The [globalization] of broism....[essentially] this is what happens when bros from bro hotspots (e.g., frats, gyms, bars, beach, etc.) [transplant] themselves into non-traditional environments (e.g., southeast asia) and create intense excitement around their broish ways. Locals then imitate the broscity and years later aforementioned bros return to said locations to find that everyone's rockin' their steez.
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