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A hypebeast is a slang for someone who is a beast (obsessed) about the hype (in fashion), and will do [whatever it takes] to obtain that desired hype. The term is meant to be derogatory by ridiculing of such with a lack of style. Hyped up brands sell their products for a price more than the average clothing company and can be seen re-sold along [the internet] for a price much greater than retail due to the fact that it is either exclusive, or somewhat limited. Yes, even when it was worn.

Many brands include Supreme, Bathing Ape, [Billionaire Boys Club]/Ice Cream, OriginalFake, and many more related to streetwear. Hypebeasts buy their clothes for the logos and brand-name and completely ignores the fact if they personally like the item or not. In general terms, they just buy whatever the brand puts out and dresses to impress others by what brand-name he/she is wearing.

Hypebeasts are very much into sneakers such as Air Jordans and Nike [Skateboarding]. These shoes are not found in malls and closely resembling areas due to the fact that they are limited. These are bought from others and can range from $100 up to $5,000. And yes, even if they were worn.

Not all people who wear the brands above are hypebeasts (with some exception of course). People do enjoy wearing items from these brands for the sake of the item itself and actually puts forward an effort to wear a good outfit; rather than having logos with god-awful mismatches.

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