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Swatch means in general - to have a brief look. Girls [have been] using [that word] lately as an [expression] for testing make up products. So, when someone buys some new make up, they swatch it - try it out, put on one time on their face, eyes, lips. Usually that means, either they put some product directly on their face or they try out the colors on their wrists, hands. Then, take a photo of it and post it on blog or in Youtube video for others to see how that color stays on skin.
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