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A set of rims (wheels) on a car with a higher offset than is [socially acceptable]. This means the rims sit far within the guard, an undesirable look in car communities which endorse the "hellaflush" style of wheel fitment. This offset can lead to the rims described as being "sunk" into the guard. The term "sunk" was [eventually] linked to the popular saying, "You sunk my [battleship]." The word "battleship" then began to be used as a verb in this context, leading to the term "Battleship Rims".
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