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The lowest, most despicable and loathsome form of self promotion, often delivered in a terse one or two fragmented sentences on social networking sites. A typical and popular approach is to use a disingenuous complaint about something, a self-deprecating statement or a comment on something completely innocuous, as a vehicle to deliver the real message, which invariably shows the person in a favourable light. In fact it shows what an attention seeking and insecure person they really are.
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