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In [social science], seduction is the process of deliberately enticing a person to engage. The [word] seduction stems from Latin and means literally "to lead astray". As a result, the term may have a positive or negative connotation. Famous seducers from history or legend include Lilith, Giacomo Casanova and the character Don Juan.

Seduction, seen negatively, involves temptation and enticement, often sexual in nature, to lead someone astray into a behavioral choice they would not have made if they were not in a state of sexual arousal. Seen positively, seduction is a synonym for the act of charming someone — male or female — by an appeal to the senses, often with the goal of reducing unfounded fears and leading to their "sexual [emancipation]". Some sides in [contemporary] academic debate state that the morality of seduction depends on the long-term impacts on the individuals concerned, rather than the act itself, and may not necessarily carry the negative connotations expressed in dictionary definitions.

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