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The Paul Varjak Effect refers to the character Paul Varjak from the movie [Breakfast at Tiffany's] (1961) played by George Peppard, and the way he goes from being [absolutely] dreadful to being [absolutely] gorgeous throughout the movie. this is then used to referring to similar men; going from ugly to not ugly or not likeable to likeable. this term can apply to any men, and men only. examples can also be: "george is such a paul varjak!" or "fred is paul varjak-ing it!"
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