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nonsense term describing something (person, place, or thing) considered entertaining and 'cool' despite and largely because of any or all of the following: ridiculousness, irony, inanity, and catchiness/danceability - grew in usage rapidly in arts and hipster scenes from the March/April 2011 video meme "Gravy Rainbow" from the music video of the same name by New Zealand Electropop artist Disasteradio
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