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To create a newly coined term, word or phrase, then claim it is in the process of entering common use for the benefit of bogus news media stories. Origin: 'churn' from the phrase 'churnalism', a form of [journalism] in which press releases, wire stories and other forms of pre-packaged material are used to create articles in newspapers and other news media in order to meet [increasing] pressures of time and cost without [undertaking] further research or checking. 'logism' from 'neologism', a newly coined term.
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