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A very naked icy challenge that involves a car full of people taking place in the below zero or below freezing winter months. Basically every window [in the car] is rolled down and the AC set as low (cold) as it can go and is cranked TO THE MAX! Following this everyone [in the car] will remove all of their clothing and bask in the frigid goodness whilst speeding [down the road]. The last man or woman in the car left completely naked is the winner and is then deemed the "Cold Badass".
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