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noun- A term used in the tech industry, in particular with reference to Internet Search Engines. This term is a 'catch-all' phrase that is used to describe a word that is planted on a website by one search engine company in an attempted to catch another search engine company in duplicating search results. Also known as a [Internet Sting]. Used on the 2011 [February 2nd] episode of [the Colbert Report] on Comedy Central
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