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A jif alert is when someone pronounces the file extension of ".gif" with a soft g or "J" sound as in "jiffy" and someone subsequently calls them on it. [Technically], "jif" and "gif" are both correct, but only tech-geeks and nerds use the former [pronunciation], while 95% of the population uses the latter. Also, the G in .gif stands for "graphics" which has a hard G, therefore .gif shall be [pronounced] with a hard G unless you just want to be a snob about it.
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