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A poster, made in 1939 by the British Ministry of [Information] to encouage the public to pull through the difficult times in [World War II]. Although millions of copies were printed, the poster was never really used, and the original designer is unknown. In 2000 a copy was found in a second-hand bookshop, and, since the copyright had expired, the posters slogan was allowed to be printed on to all kinds of [merchandise] including copies of the poster, hoodies, mugs, doormats and cusions. As a result, the slogan became very popular and now represents the British attitude to tough and stressful times.
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