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A term explaining the phenomenon of "pulling" people to you and following your activities and antics on an ongoing basis. In business, [the Lady Gaga] Effect describes how individuals, groups and organizations create value-added products or services that "pull" people to you using [digital media]. [The Lady Gaga] Effect negates efforts to "push" products and services on clients and customers. It may reduce marketing costs since people are continually drawn to you.
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