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a) In business: To steal someone's idea, then form a rival Group with a similar sounding name to compete against them. Mostly just to f**k with their heads. b) 'Bahar-ing' or, to 'Bahar' is also a guerrilla marketing campaign, when a Company that once prided itself on exclusivity and rarity finds itself hawking coffee mugs, toe-nail clippers, tacky theme-parks and leisure suits.
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