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Used to apply to any person or item that, although being successful in a [particular] field, is not the best there is. Especially relevant when there is a clear [dominating] person/product etc. in their field. In the same way that in breakfast cereals, you can eat other cereals, but there's always a voice [in the back] of your mind saying "it tastes good etm, but it's not Coco Pops."
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