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This expression became a term of [encouragement] after the following exchange in a live New York local Fox News broadcast at the end of the weather report. Ernie: "It takes a tough man to make a tender forecast, Nick." Nick Gregory: "Well, I guess that's me!" Ernie: "Keep [fucking that chicken]." The first line is a parody of a commercial for Perdue chicken from the 1970's, in which Frank Perdue uttered the tag line, "It takes a tough man to make a tender chicken." "Keep [fucking that chicken]" was the punchline of a joke of the same time about how Perdue did it.
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