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The tendency of the zombie horror subgenre to become remarkably popular [approximately] every twenty years, then fade away. Zombie outbreaks have been noted during the mid-eighties and the late zeroes. So named because the fad behaves like a zombie horde, first appearing as a controlled instance, then escalating while no-one's looking and finally making the leap to [the general] populace with mass mainstream multimedia. [Eventually] the fad has no demographic left to consume, and rots away.
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