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In design & identity work, the process by which the extension of a *single project* over time prior to public release can cause a designer to gradually and inadvertently deviate the visual conventions or system for that single project. [Inevitably] this leads to a series of endless revisions, inexplicable designer deliberation over the stupidest pixel-by-pixel shit, and a bad case of [carpal tunnel]. ([Not to be confused with] style creep, which is a far less trendy business term. Also note that stylecreep does not refer to artists' capacity to evolve their styles over time.)
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