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Indie is a shortform of "[independent]"; it is often used to describe a person or a group of persons who in their life style, taste and outlook take a rather [sophisticated] and Bohemian stand against the mainstream. Indie as an avantgarde discourse began spreading in the beginning of the twenty-first-century and has not yet reached its climax, but a new parellel, and even more "Indie" development is beginning to evolve slowly especially in Scandinavia: "First Indie" "First Indie" is a discursive combination and contraction of two concepts; "First mover" and "Indie". The "First Indie" is extremely independent in its nature, lifestyle and perception of the world and people around him, but what differs him/or her from the "old indie" is that he doesn't see the concept of distancing himself from the mainstream as a goal in itself, but rather "First Indie" uses the [mainstream media] to his own advantage to set his subjective agenda.
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