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(TELEVISION [JOURNALISM]) video segment created by a specialized PR firm under commission from a company or government agency, that is made to look like a regular news segment. It is then submitted to news stations and run without attribution. In this way, the official opinion of (say) [British Petroleum], [Goldman Sachs], Merrill Lynch, or Regence Blue Shield is presented as journalism. The practice is illegal, but fines are derisory, license suspension for the offender NEVER has happened, and all news networks and affiliates do it. Most do it a lot.
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