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A marketing campaign disguised as a Public Service Announcement. A series of ads by Dove/Unilever featuring several thick-waisted, moderately attractive women that are supposed to change the face of beauty, er, sell lots of soap. Mainly appeal to insecure, middle class female bloggers who can't deal with the fact that there are women out there who are thinner and prettier than themselves or their overindulged daughters. The revelation that many of these ads had been heavily airbrushed has pretty much brought this nonsense to an end.
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