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The next phone by Apple. Its notoriously the only phone to "re-invent" the smartphone by reinventing what different features are called (lowering the bar). For Example "Video Calling" is "calling" that can only be done over WiFi. "[Multitasking]" is running multiple apps without actually running multiple apps at the same time. The Display is not only High Res, but its also a "Retina Display" which means its high Res too in addition to that, but still a washed out LCD.

The biggest features of them all tho, Apple's #1 feature, is what Apple calls "Engineered Glass". Its apparently used in Helicopters, trains, and is stronger than plastic. Whatever this "Glass" is its clearly a superior technology to that which is used in other phones. Oh yeah and its Recyclable.

[Unfortunately] Apple's method of gaining a [competitive advantage] by "lowing the bar" sort of backfired because it only makes other phones (Nokia, Blackberrys, Android) look better in relevance to the new "lower" standard Apple sets every June/July.

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