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Must-be meaning "Must Be Nice" derived from B.C. days dating 2008 to 2010. Sources confirm that the [expression] came from Jeffrey Johnston's [work ethic]. Applicable when: ISRs come in late, ISRs leave early, ISRs take time off, ISRs take a 2-hour lunch, ISRs get a commission check, ISRs take 2 lunches for the day, ISR sales-kick offs, If you are Jeff Johnston, Zadies for the ladies or [Joe Lando] Working at a steakhoue if you have Bill Ng's job or tattoo
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