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The act of [deliberately] immersing yourself in the source material of a soon-to-be-released film adaptation so that you can claim to have been a fan before the film. This means that even if the film is good and people like it, you can tell them that it "wasn't as good as [the original] novel/comic/whatever" and feel smugly superior in your broader [understanding] of the franchise as if you were a genuine long-term fan.
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