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Jeans, made by the company started by Levi Strauss. Originally hard-wearing work trousers made for gold-rush prospectors, the label shows two horses unable to tear the legs of a pair apart. That's probably quite true cos two horses, who know each other, won't pull very hard when they each know that they're only tied to their friend. This was a good trick to make it appear that anything was very strong. Tie one horse to a pair of Levi's, and tied the other leg to a tree, then watch the bastards rip!
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