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Today, pro teams are highly restricted in what they are allowed to do in their local markets by League head office. For example, fans are often not able to create images, [merchandise], videos, mashups, stories or music about their favorite team without getting a ‘cease and desist’ letter from highly paid League lawyers who are looking to protect league licensees. So fans need to create [underground] websites, Twitter/Facebook/YouTube accounts, blogs, podcasts and other online as well as real life properties that hide their real identity—they are forced to become [underground] fans.
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