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Abbreviation for "Stay Thirsty My Friends." This tagline is added at the end of every commercial in an advertising campaign by Dos Equis beer. The campaign features "the most [interesting] man in the world." Played by actor Jonathan Goldsmith, and narrated by Will Lyman, the commercials tell of the exploits and [personality] of the main character. The claims attributed to this man are funny because they are so ridiculously [exaggerated]. They play like a Chuck Norris joke, only with more charm. Fans of the campaign have begun making up their own legends about the man, tagging them with STMF.
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