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Media slang for daytime television's target audience. Nicknamed for the segment of the population appealed to by [commercials] running from about 10AM to 5PM. Ads tend to be from industries like for-profit schools (ITT Tech, DeVry), personal injury/tax lawyers (Roni Deutsch, Binder and Binder) and car insurance companies that work with DUIs and tickets ([The General], Cost-U-Less). Getting bumped to this timeslot is either the [death rattle] or a sign of syndication for sitcoms.
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