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A term describing the so-called "marketing strategy" of spammers who "advertise" or plug) their products and services by using people’s email addresses to send out bulk mail messages to all the contacts they've hijacked, [pretending] the email was written by the person who's identity they have hacked into. This is done to suggest a person has tried and tested the product and to spread bogus word of mouth virally. This is entirely fraudulent and can [potentially] hurt a person’s reputation, but thankfully this method is used by individuals and groups who are just as stupid as the people they are trying to scam (i.e. catering to the lowest [denominator]). For this reason, the spam message itself is usually as easy to detect as the cheap knockoffs (or stolen goods) they are trying to unload on unsuspecting victims.
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