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Talking or writing in an understated way to give the [impression] that something is 'revolutionary' all the while not giving out any real specific details just the way Apple always does. A similar technique is used by teachers, they talk really quietly when they want everyone's attention. The user must use the word 'cool' a lot or 'neat' etc. See any [presentation] involving Steve Jobs for an example. Apple jargon has now extended to Google and Bing and even journalists that write about Google, Bing and Apple. Other feautures; the user must be so arrogant to assume that everybody already uses some of their [technology]. Using words like fun and neat also helps!
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