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The result of a music producers attempt to create innovative music through unconventional collaboration between different cultural styles, trends and other phenomena in hopes that the novelty of the work will capture attention of consumers. Usually this innovation stays within familiar boundaries in order to avoid testing any actual comfort zones of the listener, resulting in an uninspired, overplayed marketing gimmick which, at least in principle, would actually be offensive to many individuals provided anyone actually took the time to think about it as something other than a marketable product.
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