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Occurs when a person purchases an article of clothing of a certain brand whilst knowing that a friend of theirs is dedicated to buying clothing from that brand. Conditions: - Said friend must be considered a good/[best friend] - Said friend must own a minimum of 10 articles of clothing from said brand - Said brand must own a hefty majority over other brands in the friend's closet - Brand-jacking does not apply to jeans,hats,shoes and accessories Exception: - Said friend says [it's cool]. In which he/she then approves of the article of clothing from said brand that you wish to buy - Someone else buys it for you, not knowing of [your best friend] and his/her dedication for this brand. This must then result in an apology to said friend
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