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V. To refuse to call something by its new name, the classic example being Sixth Avenue in Manhattan, which people refuse to call Avenue of the Americas even though the name change occurred over 60 years ago. Often the "sixing" is a matter of principle, where a [perfectly] good name is changed for [politically correct], corporate, or other inane reasons. "Sixing" long [after the] name change has occurred is known as "deep six."
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