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Acronym for Young Urban [Professional] who is into the green movement. Group whose culture blends the hippie/counterculture values of the 60s and the [materialistic] values of the 80s. Usually found in Starbuck's, organic food stores, and generally are into outdoor exercise activities such as running, cycling, etc. Generally liberal in their political views. They tend to be self-confident and place an emphasis on personal appearance/status. They may also exhibit green “techie” tendencies, where they purchase/endorse “green” [technology] that complements their outdoor lifestyle (hybrids, energy efficient light bulbs, digital books, etc.).
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