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'roebuck' is a verb, usually used [in the sense that] a name is "being roebucked". To be roebucked means that a name which in a two name company which previously had equal standing is being gradually phased out. This is derived from [the company] [originally] known as Sears-Roebuck but is now just Sears, having roebucked the Roebuck, so to speak.
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