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The act of doing something personal for the benefit of other people that in fact benefits the individual doing the action. For example, a person may brush his teeth [in the morning] so his breath won't smell bad, but benefit personally from having clean teeth. Simillarly, one might organize her office to appear organized to co-workers, but benefit from the [organization]. Origin: [Personal Information] Management (PIM) 2009 Workshop, Vacouver, WA.
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