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1. To take one enormous step backwards. 2. To not listen to people who have supported you in the past. 3. To abandon a [community] that once helped you reach the forefront. 4. To think of [consumers] as beta testers who have to pay to test [the product]. 5. To raise the price of a product after removing features from it. 6. To generate so much hype only to blow it. 7. To fix things that aren't broken, only to ruin it.
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