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Rice stands for "Race Inspired Cosmetic Enhancements". A ricer is someone who owns a car, usually with about 120hp, but thinks a body kit, rims, airplane wing, fart can, stickers, decals, ect will make the car fast because it will look fast. Ricers believe that adding tacky body mods will somehow get them pussy and give them 400hp to the wheels. Ricers are usually stuck-up [white kids] who fall for marketing schemes from magazines and "import [performance]" websites, mezmorized by the pictures of bodykits and big fart cans, and believing the "dyno proven 100hp gains" written in [the product] descriptions.
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