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A form of the word "Bowser," referencing, of course, Bowser of the Mario series. The expression is colloquial to Middle America, [particularly] parts of rural and suburbian Iowa. However, small patches of society in southern Texas tend to use it sparingly. Bowsah is primarily used to describe something that is [particularly] difficult, comparing it to being the "final boss." Another usage is to express something [particularly] nasty or rude in terms of societal perceptions. It is also used to describe something that is annoying and recurring, as Mario had to fight Bowser a buttload of times and yet always seemed to triumph over the larger, stronger freak of nature.
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